Training
At Luxury Atelier we offer an annual training seminar that provides practical knowledge to luxury fashion entrepreneurs that desire to grow their brands into thriving international companies. Our training sessions cover: Entrepreneurship, Fashion History, Fashion Law, Consumer Psychology, Branding, Marketing, Retail, Distribution, Operations, Digital Luxury, Financing, and business planning. At the end of our session, participants have the knowledge, insights and resources result in greater confidence, bottom line business growth and ability to attract investment. Find the schedule* of events for our upcoming training session.
Schedule
Day One – Launching & Funding your Emerging International Luxury Brand
Monday, October 22, 2012
| 8:00 – 9:00 | Breakfast & Registration |
| 9:00 – 9:10 | Introduction & Welcome |
| 9:10 – 10:00 | Opening Keynote Address |
| 10:00 – 11:00 | Consultative Session 1: Fashion Law Basics |
| 11:00 – 12:00 | Consultative Session 2: The Core Strategic Planning Parameters of the Luxury Business |
| 12:00 – 12:15 | Refreshment & Networking Break |
| 12:15 – 1:15 | Consultative Session 3: Getting it Right from the Brand Universe to the Product and Retail |
| 1:15 – 2:15 | Consultative Session 4: Ten Approaches to Establishing a Solid International Retail Network |
| 2:15 – 3:15 | Lunch |
| 3:15 – 4:15 | Consultative Session 5: Building your Brand Operations from the Ground up |
| 4:15 – 4:45 | Questions & Answers Session |
| 4:45 – 5:00 | Closing Remarks |
| 5:00 – 5:30 | Refreshments & Networking |
Day Two – Launching & Funding your Emerging International Luxury Brand
Tuesday, October 23, 2012
| 8:00 – 9:00 | Breakfast & Registration |
| 9:00 – 9:10 | Introduction & Welcome |
| 9:10 – 10:00 | Case Study Analysis: Analyzing Best & Worst Practices in an International Brand Launch |
| 10:00 – 11:00 | Consultative Session 1: Understanding the three success factors of Luxury Today: Markets, Digital Media & Sustainability |
| 11:00 – 12:00 | Consultative Session 2: Creating Global Brand Awareness through Media, Press & PR |
| 12:00 – 12:15 | Refreshment & Networking Break |
| 12:15 – 1:15 | Consultative Session 3: Personal Luxury: Lifestyle, Health and Sustainability as new Luxury directions |
| 1:15 – 2:15 | Consultative Session 4: Funding your Emerging Luxury Brand: From Planning to Approaching Investors to Investor Follow up |
| 2:15 – 3:15 | Lunch: Conversation with an Emerging International Fashion Designer |
| 3:15 – 4:15 | Brand Presentation: The History, Heritage, Style of a Luxury Brand |
| 4:15 – 4:55 | Closing Keynote Address |
| 4:55 – 5:00 | Closing Remarks |
| 7:00 – 8:30 | Cocktail Reception |
Day Three – Individual Consultative Sessions
Wednesday, October 24, 2012(Additional Fees Apply)
| 9:00 – 10:00 | Consultation Session One: Company A |
| 10:30 – 11:30 | Consultation Session Two: Company B |
| 12:00 – 1:00 | Lunch |
| 1:30 – 2:30 | Consultation Session Three: Company C |
| 3:00 – 4:00 | Consultation Session Four: Company D |
| 4:30 – 5:00 | Consultation Session Five: Company E |
